#ASCIAmbassador Rohan Sinha
The Advertising Standards Council of India (ASCI) featured
me as ASCI Ambassador on 23rd May 2015.
Thoughts on work ASCI do
It has empowered common people to voice their dissent
against misleading advertisements. In this way, it is taking up our complaint with
the mighty advertisers and is raising the standard of advertising by self
regulation of advertising industry. It is working to ensure that ads are
reliable and trustworthy. It provides fast and fair judgment which is respected
and abided by one and all.
Experience with ASCI
I had reported regarding a misleading TVC which was upheld
by ASCI and the advertiser has to take down the TVC. It was an incredible
feeling to know that genuine complaint of a common man has lead to removal of a
TVC which was displayed on TV during prime time.
I came to know about ASCI only few month ago just by
accident. One day I was surfing furiously to know, how to initiate action
against advertisements which are misleading customers. To my sheer surprise, I
found that there is a full fledge self regulating body for the same which is
working for past 30 years. I consider myself highly educated and tech savvy,
still it took me so long to know about a wonderful organization like ASCI.
Way Forward
I personally feel that we need to aggressively promote ASCI
and create awareness about the initiatives taken by it. We have to take the
name of ASCI to every family of India. We have a long way to go. When more and
more people come forward and voice their concerns regarding misleading and false
advertisements then only we can take the advertising standards to the next
level.
Official update from ASCI featuring me as ASCI Ambassador
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